ARENATURIST.COM
Post-Test Survey | 2021
marketing research
Project Description
A group project for the Research Marketing class as part of the Florida International University M.S. in Marketing. The Group was assigned a travel website where visitors can book their trip to Croatia (hotel, transportation, activities, and more). The idea was to help the company explore whether a horizontal or vertical layout will generate more form completions. An A/B Test was conducted to help the company make the most informed decision.
Objectives:
Conduct a post-test survey among potential travelers to learn about which layout (horizontal vs. vertical) creates more form completions as measured by their likelihood to fill out the form before the website form launches.
Team Members:
Juanita Carmet Cachadina, Gabriela Arocha Prego, Abdias Rodriguez, Oriana Navarro
