Carmela Coffee Company

Marketing Plan | 2021

brand strategy

Project Description

The marketing plan for Carmela Coffee Company was a student project as part of the Florida International University M.S. in Marketing. The process included communicating with the owner of the company to understand more about the company and help develop a marketing plan.

Objectives:

  • Develop a marketing plan for an existing company.

  • Clarify the target audience.

  • Give insights to build marketing assets and messages that will resonate with the target audience to deliver results.

  • Provide direction to help weigh options and determine the best course of action for the company

  • Build tracking mechanisms to monitor performance